Who We Are
First, we are daughters. We learn how to dress, wear make up, stand up tall, how to be strong. We learn grace by watching our mothers, our aunts, our grandmothers, our daughters. We are mothers, workers, makers, cobblers, designers, lawyers, crafters, alchemists, dreamers, doers and everything else.
With a focus on playful prints and vibrant colors, our space is stocked with clothing, jewelry, shoes and finery by independent and female lead designers and brands. It’s undoubtedly the place where you’ll find all our favorite designers and endless new discoveries.
Our shop is a love affair with all things feminine, beautiful, girly, ladylike, free, and playful.
We love the summer, the sun, the sea, the salt and the wind in our hair. Our founder is from Sao Paulo, Brazil and brings the tropics with her everywhere she goes. Mada is the name of her favorite Sao Paulo neighborhood, Vila Madalena, or Vila Mada to the locals.
Come lay in the sun with us.